Working with the team at weareseventeen I created this ‘Cultivating Contrasts’ ident for BBC Nordic. Once briefed on the initial concept of the ident I was given the freedom to explore different ways we could execute the brief.

The idea to use the light’s spill to form the logo as opposed to using actual geometry was loved by the client. Then it was a case of creating an environment, deep in contrast, to really emphasise the logo and bring it to life.